Common Grain Alliance connects and supports farmers, millers, bakers, and grain artisans to build a vibrant, integrated, equitable, and regenerative grain economy in the Mid-Atlantic.
We partnered together starting in February 2022 to help with designing social media content to highlight member businesses. This relationship grew into developing print collateral, and then the branding for their Mid-Atlantic Grain Share and Mid-Atlantic Grain Stand programs.
The challenge was to create a consistent visual language, mostly starting from scratch with a limited brand identity. We took inspiration from existing design cues (stripes from their logo, blues from their website), and developed multiple designs across all mediums.
The Mid-Atlantic Grain Stand launched in September 2022 at the Dupont Farmers Market and plans to expand across the metropolitan area over the next year.
"We are so happy with the branded materials DesignChef created for our first retail offering in Washington, DC. Justin was flexible with our requests, responsive to our feedback, and willing to iterate with us until we arrived at a final design. We've already had several people comment on how much they like the logos and images created for us."
- Kiko Bourne, Common Grain Alliance
